Case Logic

40 years of simplifying your life

In 2024, we are celebrating 40 years of Case Logic. From the beginning, we've had one goal: To bring you smart solutions that simplify your life — wherever it may take you.


It all started 40 years ago

In 1984, the Case Logic brand was born. We designed our early products with one simple focus: to transport your belongings effortlessly, with style and confidence. Since then, Case Logic has helped you bring your music, camera gear, and other electronic equipment anywhere and keep them organized and protected. While technology, travel, and work-life have changed, the design philosophy behind every Case Logic product remains the same: Life, Simplified. And we are grateful for you still being part of this journey.

Sketch book with Case Logic design sketches of a bag.

Our design philosophy

The Case Logic design philosophy is straightforward: to create a balance of style, organization, and performance that makes an active life easier and more accessible.

Any company can make a nice-looking backpack, bag, or tablet case. Ensuring it can keep up with the rigors of everyday life is something different. That is why we think through each detail to ensure every element is designed to simplify your life.

Research is a critical part of our design process at Case Logic. The research begins long before our products hit the market, from observing global travel and commuting habits to studying upcoming color and pattern trends. These insights ensure we create products that fit your busy lifestyle – and look good too!

Once we have a concept, the product is rigorously tested. Our world-class test center, which has 50 employees and is the size of five tennis courts, conducts various tests to check our products' durability, fit, and performance and ensure they will last.

Sketches on paper of Case Logic bags with arrows and notes.

Products built to last

While it can take up to two years to design and develop a product that meets our standards, we believe quality trumps speed. For us, the most important thing is to ensure the long life cycle of every single product.

At Case Logic, we aim to contribute to a greener world by ensuring sustainability and ethical conduct are always top priorities. In 2018, we set new sustainability targets following the UN's 2030 Agenda for Sustainable Development. We strive for transparency within our manufacturing process so consumers can feel confident that our products are safe, sustainable, and ethically sourced.

Here’s to another 40 years of simplifying your life!

Explore activities

Three women chat around a table with laptops and a pink Case Logic laptop sleeve sits on the table.

Work, simplified

Success in the workplace is about brilliant minds coming together and creating things that would be impossible to achieve alone.
A students sits at a desk with her laptop, a small robot, and a Case Logic backpack.

Study, simplified

Everyone learns in their own way, but all students need to find the right balance between schoolwork, friends, and family.
Man checks phone carrying a Case Logic Advantage backpack while waiting for a train,

Commuting, simplified

Whether you drive, carpool, or take the subway – every minute counts on your commute.